Privacy Policy

Last updated: 2 November 2026

Who I am

Magpie Tours London is operated by Elaine Bailey. I am responsible for how personal information is used in running my business.

For privacy questions or requests, contact: magpietourslondon@gmail.com

Information I collect

If you contact me through this website, by email or through social media, I may receive your name, contact details and any information you include in your message.

If you book through FREETOUR.com, I receive your name, email address, mobile number and the number of tickets booked, together with details of the tour booking. I may also receive messages you send about your booking.

If you make a card payment or leave a tip through Stripe, I may receive transaction details, such as the amount, date, payment reference and any name or contact details provided with the payment. I do not receive or store your full card details.

You may choose to tell me about accessibility requirements so I can discuss suitable arrangements with you. Please describe the practical support you need rather than providing detailed medical information.

If an accident, incident or safeguarding concern occurs, I may record relevant information about the people involved, what happened, witnesses and any action taken. This may include health information where necessary.

Please only provide information needed for your enquiry, booking or the matter you are reporting.

How I use your information

I use personal information to:

• Respond to enquiries and discuss private tour requests.

• Manage bookings, plan tours and check attendance.

• Contact guests about their tour, including changes or cancellations.

• Discuss accessibility requirements and arrange appropriate support.

• Confirm payments and maintain necessary business and accounting records.

• Deal with feedback, complaints or booking queries.

• Respond to accidents, incidents and safeguarding concerns.

• Handle insurance matters or legal claims.

Booking contact details are not automatically added to a marketing mailing list. I do not sell personal information or share it with third parties for their marketing.

My lawful bases

Under UK data protection law, I rely on:

• Contract: where information is needed to arrange or deliver a tour you have booked, or take steps you request before booking.

• Legitimate interests: to respond to general enquiries, administer my business, keep appropriate transaction records, handle complaints or claims, and protect the safety and welfare of guests, where these interests do not override your rights.

• Legal obligation: where records must be retained or information disclosed to comply with the law.

• Consent: for optional analytics cookies and other optional uses for which I specifically ask your permission.

• Vital interests: where information is necessary to protect someone’s life in an emergency.

Where information concerns health or other sensitive matters, an additional legal condition is required. I seek your explicit consent where I need to use health information to arrange accessibility support.

For incidents or safeguarding matters, I only use sensitive information where an appropriate condition applies. This may include establishing, exercising or defending legal claims; protecting someone’s vital interests where they cannot physically or legally give consent; or safeguarding children or adults at risk where the relevant legal requirements are met.

Where I rely on consent, you can withdraw it at any time by contacting me. This does not affect the lawfulness of earlier use. If you withdraw consent to use information needed for a particular adjustment, I will discuss what support I can still provide.

Services that handle information

I use Squarespace to host this website, Gmail for email correspondence, FREETOUR.com for bookings and booking communications, and Stripe to process card payments and tips. Relevant information may also be handled by banking and accounting service providers to maintain business and financial records.

FREETOUR.com and Stripe also process information for their own purposes under their own privacy policies:

• FREETOUR.com Privacy Policy

• Stripe Privacy Policy

Where necessary, I may share relevant information with professional advisers, insurers, emergency services, safeguarding authorities or other public authorities to meet legal obligations, protect someone from harm, or deal with a complaint or claim. I share only what is necessary for the purpose.

Some service providers may process information outside the UK. Where a transfer requires safeguards under UK data protection law, appropriate safeguards must be in place. You can contact me for further information about the arrangements relevant to your data and how to obtain details of those safeguards.

Accessibility, accidents and safeguarding

Information about accessibility requirements is used only to discuss and arrange appropriate support, unless another lawful reason requires its use.

Accident, incident and safeguarding records are handled confidentially, with access limited to those who need the information. Relevant details may come from you, an accompanying adult, a witness or an appropriate authority.

I will normally explain any necessary sharing, unless doing so could increase a risk of harm, prejudice an investigation or be prohibited by law. Consent is not always required for necessary and lawful safeguarding disclosures.

Photographs

If I would like to use an identifiable photograph of you to promote Magpie Tours London, I will ask for your permission and explain where it will appear.

For photographs of children, I will seek permission from a parent or person with parental responsibility and respect the child’s wishes. Declining photography will not affect participation in a tour.

You can withdraw permission for future use by contacting me. I will remove photographs from channels I control where reasonably possible, although I cannot recall printed material already distributed or copies shared independently by others.

Website information and cookies

Squarespace processes technical information needed to provide and protect this website, which may include information about your browser, device and network.

The website uses essential cookies to function. With your permission, it also uses analytics cookies to help me understand how visitors use the website and improve it.

Non-essential cookies controlled by the Squarespace cookie settings are restricted until you accept them. You can select “Accept all”, “Decline all” or “Manage cookies” in the banner, and change your choice using “Cookie Preferences”.

Squarespace’s Activity Log feature is disabled.

How long I keep information

Routine enquiries and booking correspondence held by me are normally deleted within 12 months of the last contact or the tour, whichever is later.

Accessibility information is kept only as long as needed to arrange and provide the relevant support. It is deleted when no longer needed, unless it forms a necessary part of an incident, complaint or claim record.

Financial records required for Self Assessment are normally kept for at least five years after the 31 January submission deadline for the relevant tax year. They may be kept longer where required by law or an ongoing enquiry.

Accident, incident, complaint and safeguarding records are retained according to the nature of the matter, any ongoing investigation or claim, applicable legal time limits, and relevant insurer or safeguarding authority requirements. Records involving children may need to be kept longer. I review these records and securely delete them when there is no longer a justified need to retain them.

Information held independently by services such as FREETOUR.com and Stripe is subject to their own retention arrangements.

Keeping information secure

I take reasonable steps to protect personal information against loss, misuse and unauthorised access. Sensitive incident and safeguarding information is kept securely, with access restricted to those who need it.

Your rights

Depending on the circumstances, you have rights to:

• Access your personal information.

• Have inaccurate or incomplete information corrected.

• Request deletion of your information.

• Restrict or object to certain uses of your information.

• Receive and transfer certain information in a portable format.

• Withdraw consent where processing relies on consent.

These rights are subject to legal conditions and exceptions. To make a request or raise a concern, email magpietourslondon@gmail.com.

You can also complain to the Information Commissioner’s Office, the UK data protection regulator, at ico.org.uk/make-a-complaint.

Links to other websites

This website links to external services, including booking, payment, review and social media platforms. Their own privacy policies apply to information you provide directly to them.

Changes to this policy

I will update this policy when necessary to reflect changes to the business or how personal information is handled. The latest version will appear on this page with an updated date.